🎯 Trademarks Demystified: A Quick Guide to Using TM and ® 🎯
Understanding trademarks doesn’t have to be complicated — or boring.
In fact, knowing how to use those little ™ and ® symbols correctly can make a huge difference in protecting your brand.
Let’s break it down in plain English (with no confusing legal jargon — we promise).
What’s the Difference Between TM and ®?
TM (Trademark Symbol)
You can use TM when you want to claim a name, logo, or slogan as your brand, even if you haven’t officially registered it yet.
It's your way of saying: "This is mine!" — even before you go through the official process.
® (Registered Trademark Symbol)
You can only use ® after your trademark is officially registered with the United States Patent and Trademark Office (USPTO).
Important: Using ® without registration is illegal — so don’t jump the gun!
Where Should You Place TM or ®?
Ideally, place the TM or ® in the upper right corner of your brand name, logo, or slogan.
If it doesn't work visually, the lower right corner is also acceptable.
Keep it small but visible — it should be there, but not distract from your branding.
⚡ Pro Tip: Be consistent.
Every time you use your name, logo, or slogan — make sure TM or ® is tagging along.
Why It Matters
Using TM or ® isn’t just for show. It:
Protects your brand identity by warning off potential copycats.
Strengthens your legal position if you ever need to enforce your rights.
Builds customer trust by showing you're serious about your brand.
Think of it like putting a lock on your brand’s front door — it tells the world you mean business.
Common Mistakes to Avoid
🚫 Using ® without registration.
🚫 Assuming TM = full legal protection.
🚫 Forgetting to use TM or ® consistently across marketing, packaging, and your website.
Each of these mistakes can weaken your brand's strength and credibility.
(Even worse, they can cost you serious money in legal battles.)
Want Real Protection? We’re Here to Help.
Your brand is too valuable to leave to chance.
At Guided Growth Legal™, we make trademark protection easy, clear, and stress-free.
Whether you’re just getting started or ready to file a full trademark application, we’re here to help you every step of the way — no DIY guesswork required.
👉 Contact us today to schedule a consultation and protect your brand the right way!
